Turn Your Lifestyle into a Business
What do you love? Is it cooking? Fitness? Fashion? Are you passionate enough about one of your hobbies that you feel like you could do it every day for the rest of your life? If so, you might want to consider starting your own business. Think about makeup artists, renowned fitness coaches, fashion boutique owners, professional crafters, bloggers and those chefs you see on television. They all have different interests and professions, but they have one thing in common. They turned their lifestyle into brands. And guess what? You can do the same!
Here are some benefits of turning your lifestyle into a business:
1. You can make money by doing what you love
2. You get to be your own boss.
3. You can create your brand to be whatever you want it to be.
4. You can make your own schedule.
5. If you are successful enough, you can quit your day job!
Starting a business is a lot of work, but it can also be fun. (It should be fun if you’re doing something you’re truly passionate about!) If you take the right steps and stay organized, you won’t have any problems getting your little business up and running.
What will the purpose of your business be?
First, you’ll want to decide what the purpose of your business is. Will you sell clothes or jewelry? Will you take wedding photos? Will you start a cooking blog and monetize it? The possibilities are endless. The most important thing is that the purpose of your business surrounds something that you are passionate about.
What will your goals be?
Next, you’ll want to set “SMART” goals for your business. SMART stands for specific, measurable, attainable, realistic and time bound. SMART was designed to help people set goals that are grounded in reality and very possible to achieve. SMART goals follow the following criteria:
S- Be specific when defining the goal.
M- Make sure you are able to use real numbers to track and measure your goal.
A- Make your goal challenging, but not impossible to achieve.
R- Know what you will be able to achieve, and make sure the goal is realistic after considering any hurdles you might have to overcome along the way.
T- Give yourself a deadline for achieving the goal.
How will you brand yourself?
Another important step is to brand yourself. What will be the name of your business? What will the logo look like? What will your tagline be? Here are some things to consider when branding your business:
→ The name of your business should be short and sweet if possible, but most importantly memorable and unique. You want the name of your business to help you stand out and serve as an indicator of what your business does.
→ When coming up with a branding plan for your business, consider your values. You’ll want your brand to represent at least some of your personal values, so you can use these as inspiration for the branding.
→ Make sure the website URL and social media handles for your business name are available. You don’t want to end up accidentally copying the name of another business, and you also want to make sure you will have a strong internet presence so potential customers can find you easily.
Which social networks will you use?
After you decide on branding, you’ll want to go ahead and secure those social media handles. It’s a good idea for everyone to have Facebook, Twitter, Google+ and LinkedIn, and depending on your business, you may also want to create Instagram and Pinterest. Make your accounts, and then work on your website. You’ll want to start your business off right with a professional website and social media profiles.
Now, it’s time to get to work!
Set up your workspace to your liking and create a schedule that is convenient and productive for you. Once you create some products or do some client work, you will build your portfolio. If you have a loyal client base, the orders will roll in. However, you might find it extremely hard at first to get your first few clients. It’s a big world out there, and there’s lots of competition in just about every industry. How do you get your name out there?
We’re here to help. inomars, INC. is a marketing agency that provides innovative, effective and long lasting marketing solutions. Our staff of trained marketing specialists can utilize search engine optimization, web analytics and online advertising to help you grow your business. In our company, we are driven by the same passion that you are; we love marketing, and we commit to understanding your business’ needs.
Are you ready to build your client base, help your business to stand out and get serious about marketing your services? If so, contact firstname.lastname@example.org to schedule your FREE Skype or in-person marketing consultation for your business.