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Why Florida Needs Tourism Marketing

Why Florida Needs Tourism Marketing By Samantha Warren February 2, 2017 Visit Florida, the state’s official tourism marketing corporation, has nearly tripled its budget since 2009. Tourism is one of the main sources of job creation in Florida. In 2015, tourism created 1.2 million jobs for Floridians. It’s no doubt that tourism marketing gives unemployed[…]

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Premature Decoration: Winter Is Coming

Premature Decoration: Winter Is Coming By  Andrew Gormally November 4, 2016       Halloween has been over for a little less than 96 hours, yet most major department store have started the preparation for Christmas. Red and green has slowly begun replacing the Halloween displays. Decorations, sweaters and even a few menorahs have started[…]

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Claim to Shame- The Dark Underbelly of Paid Online Reputation

Claim To Shame The Dark Underbelly of Paid Online Reputation By  Colton O’Dwyer September 28, 2016             In a time where one bad review could mean the difference between getting someone’s business or not, online reputation matters. More than ever, consumers are relying on rating systems like Yelp to decide where[…]

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Advertising: The New Kid on The (Ad)Block

Advertising: The New Kid on The (Ad)Block Will Adblock’s demise come at the hands of the very monster it sought to defeat? By:  Colton O’Dwyer September 14, 2016            German-based company Eyeo, developer of the much loved Adblock Plus, recently released in a blog post that they are releasing a program that[…]

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Politics on Demand – The Changing Landscape of Political Advertising

Politics on Demand: The Changing Landscape of Political Advertising. By  Colton O’Dwyer August 16, 2016                                 The presidential election of 2016 will surely go down in history as an election that was unorthodox in several ways. There is one facet of the election where this is especially true – campaign advertising. The past few elections[…]