14 Reasons to Invest in Internet Marketing

14 Reasons to Invest in Internet Marketing

By Samantha Warren

Janurary 26, 2017

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14 Reasons to Invest in Internet Marketing

After Google was founded in 1998, marketing evolved rapidly. In fact, a 2013 Adobe study revealed that 76% of marketers believed that marketing changed more in the years 2011-2013 than in the 50 years prior. What caused such a significant shift in the industry? The invention of the internet and the online marketing tools created for it.

Think about it. What would be the most effective way for you to market your products or services? Would you stand out on the street with a sign that says “FOR SALE,” or would you utilize online marketing so you can reach a wider audience, access analytics, and save a lot of time?

Internet marketing might not be a part of your budget, but it should be. We know that it might not seem like a necessity to you at first, but when you realize how important it is to the success of your business, you will likely reconsider.

Here are 14 reasons why you should invest in internet marketing:

1.   87.7% of adults in the U.S. and Canada are online.

The internet is where the consumers are. Regardless of which industry your business is in, you can grow your consumer base significantly by utilizing internet marketing.

2.  You will stay ahead of your competition.

Think of your biggest competitors. Chances are, they are using internet marketing, or they will start to in the near future. This means that they will be far ahead of you in your market, which you don’t want. You want potential customers seeing your social media ads, internet ads, and search engine listings, not your competitor’s. Internet marketing will help you to gain visibility in front of potential customers and show them that you have what they are looking for.

3.  You will attract the right clients.

Internet marketing campaigns allow you to choose your target audience based on age, gender, location, interests, and more. You can guarantee a return of investment (ROI) by making sure that your ads are seen by the right people.

4. You can employ strategies that better help you to reach your goals.

There are many different tools available for use in internet marketing. With a number of strategies available to you, you can tailor your marketing campaigns to your goals and the needs of your business.

5. You will increase customer loyalty.

By having an online presence and connecting with your customers through a website and social media, your customers will be more likely to purchase your products or services again. Don’t miss the opportunity to engage with your current and potential customers online. Communication and great service are key to building customer loyalty.

6. New customers will find you much more easily.

Using internet and social media ads, you will increase your visibility tremendously. New customers won’t always have to seek you out when they need you. Don’t make it hard for customers to find you. Start using internet advertising and watch the orders roll in.

7. You can easily implement internet marketing into your budget.

There are internet marketing options for all budgets. Facebook ads start at $5. But before you start spending, make sure you have a marketing strategy planned out. You can do this yourself, but we recommend that you consult a marketing specialist before proceeding.

8. You will reach a wider audience.

As of 2016, there are 3,424,971,237 internet users. Any of those users could be potential customers. Internet marketing is an opportunity for growth that you need to take.

9. Internet marketing is much more cost-effective than traditional marketing.

Why would you spend thousands on newspaper advertisements when you can invest in a much more effective method at a fraction of the cost? Online marketing is much cheaper than traditional advertising, and it’s also more effective. By converting to online marketing, you will save thousands of dollars that you can invest in other areas of your business.

10. Internet marketing generates analytics that are trackable and measurable down to the click.

Quality forms of internet marketing generate precise analytics that help you to optimize your ROI. Therefore, you can ensure that the money you spend on marketing is getting you the results you want. Internet marketing specialists can help you to spend every dollar as effectively as possible.

11.  You will save yourself a lot of time.

If you decide to employ the help of marketing specialists, they will do all the work for you. You will have more time to focus on other areas of your business. Even better, you will maximize your ROI by having experts run your marketing campaigns.

12. You will optimize your presence on search engines.

When consumers need a product or service but don’t know where to get it, they often Google it or conduct another internet search. Needless to say, having a high search engine ranking is very important for businesses who want to grow and be successful in today’s world. Also, ads on search engines will help potential customers to find you. Just another reason to invest in internet marketing!

13.  You will build credibility.

Customers like staying loyal to brands they trust. By having an online presence, you will seem like a reliable business to both your current and potential customers. Maintaining a quality website and staying active on social media accounts will show the world how great you are.

14.  You will have the opportunity to work with the experienced and dedicated staff at inomars, INC!

Here at inomars, INC, we are passionate about helping you grow your business. Our trained marketing specialists will help you to develop strategies, optimize your ROI, and run internet marketing campaigns.

Interested in taking the next step toward a better business? Contact info@inomars.com to schedule your FREE Skype or in-person marketing consultation with us. We’re looking forward to working with you!

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